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Many products that claim to be natural or 98% natural will have the ingredient “fragrance” listed. Now here is the catch! Even if the product is marketed as toxin free or paraben free, it will most likely still contain parabens and toxins as part of the fragrance. The company’s “fragrance” is considered to be proprietary information so they do not have to disclose what is in it.
Who and what are parents to do??
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Dr. Alexis Reid, ND is the founder and CEO of Eco Chic Movement. She is a mom and chemical engineer with a master’s degree in pharmacology and toxicology, turned naturopathic doctor. While she was doing her Master’s in breast cancer research, she was shocked to learn that chemicals that are well known to be linked to various cancers are commonly present in skincare products. This prompted Alexis to merge her knowledge to develop the 100% nontoxic skincare line Eco Chic Movement.
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