Greenwashing- What it is, and how you can avoid it

Greenwashing- What is it?!

Watch this video to learn more:

Greenwashing is a hot buzz word in the world of natural skin care. What is greenwashing? It’s the false portrayal of a product as natural when it is not. While you might wonder how this can happen, it is quite easy to do so in North America as there is currently no legislation surrounding the word natural. What this means is as long as there is any natural ingredient in the product it can be labelled as natural.

Recently, large companies have been coming out with “naturals” lines of products, the consumers have been demanding it. It is quite easy for them to take advantage of this lack of legislation. By looking closely at ingredient lists, it is often the case that the product contains 19 chemical ingredients and the last ingredient on the list is green tea extract. This is enough for the product to be labelled as natural, when it is not natural at all!


This creates a definite challenge for consumers who are trying to make safe, non-toxic choices when it comes to their skin care products. This is the reason why it is important to purchase products from brands that are trustworthy and are founded on the premise of providing safe, non-toxic products. Brands that are providing “naturals” options simply because that is the way the market is heading to not have the same level of dedication to ensuring that the products are non-toxic.

Bottom Line

-The easiest way to avoid being “greenwashed” is to do a little research on the company you are interested in purchasing from and determine the “why” behind their product formulations.


In regards to Eco Chic Movement products, they are made without the use of artificial preservatives and are 100% chemical free. I do get questions from consumers who are confused and think that the preservative agents salicylic acid, sorbic acid, benzyl alcohol and vegetable glycerin are chemically based. They are not. This combination of ingredients is plant based and broad spectrum against bacteria, yeasts and moulds. This preservative meets all global standards (ex European Union, which has the most stringent cosmetic laws) as a safe and chemical free preservation agent.

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